Monday, January 7, 2008

Donuts in decline


It pains me to see Krispy Kreme in trouble.

In Raleigh we lived just up the block from one of the original shops, and many a latenite excursion ended behind the brightly lit neon advertising just-baked donuts. (Their secret? Potato flour.)

But how do you chart the rise of a donut empire in a nation obsessed with looking like Kate Moss, whom, according to the Family Guy, can slip between cracks in the floor? It's been tough going since KK went public a few years back (story), and now there's another shakeup (see story here.)

I have to say I broke the habit myself. Maybe it's that they're just too good!

(Pix: A new Krispy Kreme rises.)

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